Real Estate Investment in Greece: High-Potential Areas for Vietnamese Investors in 2025

As Greece’s economy shows strong recovery after years of crisis, its real estate market is steadily positioning itself as one of the most attractive investment destinations in Europe. Stable property price increases, a thriving tourism industry, and strong demand for short-term rentals are three key factors driving international capital into the country in recent years.

So, which areas in Greece are currently the most promising for real estate investment? Portico & Bridge takes a strategic deep dive into each region to help you make well-informed decisions.

1. Athens – Economic Center with Steady Growth

Advantages:
Athens is not only the capital but also the country’s economic powerhouse. Its real estate suits various goals, from permanent residence to long-term rental and capital appreciation.

• Strong price growth: In 2024, housing prices in Athens rose by an average of 8–10% annually, especially in districts like Glyfada, Kolonaki, and Koukaki—areas popular with expats and long-term tenants.

• High liquidity: With a large population of immigrants and international students, properties here are easy to rent and resell.

• Investment trend: Investors are focusing on compact apartments near metro lines for easy access to the city center.

Risks to note: Intense competition and post-pandemic price surges mean choosing the right segment is essential for securing profit margins.

2. Thessaloniki – A Port City with Strong Growth Potential

Advantages:
Greece’s second-largest city, Thessaloniki is often dubbed the “second Athens,” thanks to rapid urbanization and booming industrial and commercial sectors.

• Affordable prices: Average property costs range from €1,500–€2,200 per m²—cheaper than Athens but on the rise.

• Strategic regional links: A key transportation hub in the Balkans with a major port and connections to Turkey and Bulgaria.

• Tourism growth: Its coastal location, coupled with several international universities, supports both short- and long-term rental models.

Recommended strategy: Buy apartments in the city center or near universities for rental to students and foreign professionals.

3. Crete – A Stable Market Ideal for Long-Term Leisure Investments

Advantages:
Crete, Greece’s largest island, is a top destination for luxury resorts and long-stay tourists from Northern Europe, Germany, and Russia.

• High rental potential: Rental returns during peak season can reach 5–7% annually.

• Reasonable property prices: Ranging from €1,500–€2,500 per m², suitable for mid-sized investors.

• Investment highlights: Cities like Chania and Rethymno are gaining attention due to strong tourism infrastructure, clean environment, and vibrant local culture.

Note: Best suited for long-term investments focused on seasonal rental income—not ideal for those needing fast cash flow or quick capital rotation.

4. Santorini – The Pinnacle of Luxury Holiday Real Estate

Advantages:
Santorini is Greece’s global tourism icon, famed for its white-and-blue architecture and millions of visitors each year.

• High property value: Prices range from €4,000–€6,000 per m². Though expensive, they align with premium resort-style investment.

• Excellent Airbnb and short-term rental yields: Returns can exceed 10% per year during peak seasons with the right operational strategy.

• Suited for seasoned investors: Especially those skilled in rental optimization and brand positioning of premium assets.

Caution: Land acquisition is heavily restricted, and zoning regulations are strict. Investors should work with experienced firms well-versed in local legal procedures.

Summary: Choose the Region That Aligns with Your Strategy

Advice from Portico & Bridge

Whether you’re investing for returns or aiming for European residency, selecting the right location based on your financial capacity and long-term goals is critical. Let the experts at Portico & Bridge help you evaluate the market, choose the right area, and build a real estate strategy in Greece that’s effective, secure, and transparent.